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The increasingly important role of educational toys today

Let’s do an experiment, dear parents. Stand in front of the window of a toy store and try to leave aside your rationality, thinking then how a child would think, in an instinctive way. What do you see? Colors, lights, sounds, funny shapes, funny and funny characters, just like the ones you have seen at home on the television screen, the latest generation of technological instruments: all of this attracts your gaze and instinctively you feel attracted by everyone these objects and you would like to own it, is it not so?

After all, the windows of the toy shops are made just for this purpose, attract the eyes of children, capture their attention and set in motion a mechanism of desire that compels them, pass the deadline, to ask mom and dad to buy for them a gift. Yes, the showcases of toy shops serve just that and the process that you have therefore just empty way of discovering is natural. Now, however, the time has come to take up the reins of your rationality. Look again at all the objects in the window. You can still see fascinating objects, but besides what you see, do you see something useful? No, with the rationality and your years that weigh on your back, for sure all the games you see before you are not useful at all for any kind of learning, they are only pastimes but within a few hours at most they lose all their charm and turn into something that children relegate to a corner of the room and to which they pay no more attention except on rare occasions. And now look at the prices: high for games that will be relegated to a corner, do not you think?

Unfortunately, most of the toy shops in our cities offer only and exclusively products of this type and then it’s up to you parents to roll up their sleeves to go looking for something completely different, like educational toys you can find for example on, which offer your children charm and fun, but also the opportunity to learn something about themselves and the world around them. Children do not need mere entertainment, but they need tools that allow them to wonder, to let their imagination fly away, to imitate what they usually see around them, to go into concepts that seem at first glance really very complex but with the right play become accessible, within reach of even the youngest children.

Babies are real sponges, able to understand much more than we believe. Children are smart, clever, able to create, to understand, to put together fragments in a truly exceptional way and with the right tools their intelligence and every skill they possess can really develop in the best possible way.

Eyewear Business Review


In recent years the eyewear business has seen a great deal of sustainable growth and is now considered by many as a force to be reckoned with within the fashion industry. No longer is the focus aimed solely at apparel and accessories such as handbags and shoes, but more at this growing business. There are currently three major players in the industry who have seized this exciting opportunity with both hands and are currently making waves within the eyewear sphere.
The top player is no-doubt Luxottica; a little-known yet powerful and successful eyewear manufacturer based in Italy. In recent years this company has gained a great deal of influence worldwide in the eyewear industry and currently produces both prescription glasses and sunglasses for almost all the big designers including Chanel, Versace, Christian Dior, Prada and Ralph Lauren. Industry experts claim that more than half a billion of individuals own a pair of their glasses. Luxottica’s retail division also owns the majority of eyewear retail outlets and the world’s largest sunglasses chain Sunglass Hut.
Another forerunner in the eyewear industry is Essilor; a popular company leading in both sales and the manufacturing of eyeglass lenses. The company is based in France and is currently in possession of in and around thirteen per cent of the global wholesale eyewear market. Essilor is also one to watch when it comes down to innovation within this fast-growing and high-demand industry.
Johnson & Johnson Vision
Yet another popular contender within the eyewear business is Johnson & Johnson Vision; this company is based in the US and famously manufactures the Acuvue Brand. Industry experts estimate that Johnson & Johnson vision is the proud holder of in and around ten per cent of the global eyewear market as the top contact lens manufacturer.
Warby Parker
One of the newest contenders within the industry is Warby Parker; this company burst onto the scene in 2010 and has now flourished as one of the most recognisable online eyewear retailers worldwide. The company’s almost unprecedented success is principally related to its startling ability to sell at low market prices without making sacrifices in terms of quality.
Industry experts estimate that the eyewear business is worth around eighteen billion dollars solely in the US and that almost half of this impressive revenue comes from the industry giant Luxottica. The eyewear business is expected to continue to grow at an alarming rate in the next five years as glasses, sunglasses and contact lenses become the most popular and sought-after fashion accessory. Subsequently, if you are currently looking to break into the entrepreneurial world perhaps the eyewear industry is one that you’ve been looking for.

Invoice Factoring

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Eurofighter Information: New Eurofighter World Magazine Launched

The latest edition of Eurofighter’s in-house Magazine ‘Eurofighter World’ was lauched this week, with 24 pages full of news and articles from the busy summer months on the programme. The new magazine addresses some of the hot topics from across the fighter community as well as looking back at the key milestones achieved since the last edition was released in May 2010.

With the new HMSS and Helmet delivered to the air forces, full scale development of an advanced AESA Radar underway and a ‘fully loaded’ Typhoon flying at Farnborough International in July, this latest magazine is packed full of content and pictures. Articles in this edition include, among others, ‘Eurofighter reaches the realms of the F-22’ and ‘Eurofighter: The Arctic Fighter’ which offer a fresh look at the world’s most advanced multi-role combat aircraft.

Why not take a look for yourself? Go on line now to download your copy:

Background information:
Eurofighter Typhoon is the world’s most advanced new generation real multi-role/swing-role combat aircraft available on the market and has been ordered by six nations (Germany, Italy, Spain, United Kingdom, Austria and the Kingdom of Saudi Arabia). With 707 aircraft under contract, it is Europe’s largest military collaborative programme and delivers leading-edge technology, strengthening Europe’s aerospace industry in the global competition. More than 100,000 jobs in 400 companies are secured by the programme. Eurofighter Jagdflugzeug GmbH manages the programme on behalf of the Eurofighter Partner Companies: Alenia Aeronautica/Finmeccanica, BAE Systems, EADS CASA and EADS Deutschland, Europe’s foremost aerospace companies with a total turnover of approx. €88 billion (2008).

High Resolution images of the Eurofighter Typhoon can be downloaded from our web site: